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Submitted: April 30, 2009
Image Size: 544 KB
Resolution: 984×723

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Axe Effectby ~gepecto

Designs & Interfaces / Advertising

The "Axe Effect"

~alvinpck May 1, 2009

I don't understand the idea. Care to explain?

--
If there aren't any rules, create one. And break it.

~gepecto May 1, 2009 Professional Interface Designer

women get primitive (monkeyness, primal instinct) when they sense the axe smell.
Thanx 4 the comment

--
"Everyday above the ground, is a good day!"

~alvinpck May 1, 2009

If that's the case, I think this won't work.

From a man's point of view, I wouldn't want to attract women who are primitive. It gives me a sense of cheapness in them. Unsophisticated or unintelligent. Which bring me the point from women's point of view; discriminating them.

The Axe Effect is one of the great campaign in the world made by BBH. Keep up with that standard.

--
If there aren't any rules, create one. And break it.

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